The Business Marketing & Communications Blog

Look around, most people are connected. People are sliding and poking at their phones while they are at work, while they are walking, while they are at the gym, and even while they are driving. Perhaps you’re not a culprit of all of the above but the truth is, most people are and they are checking their phones up to 150 times per day. Texting is all over the place so why not stay connected and use SMS marketing for your business.

“When the weather gets rough, CallFire helps Bob’s Stores take care of its own.”
 
For nearly six decades, Bob’s Stores has led the industry in providing an extensive selection of affordable brand name footwear, casual clothing, active-wear, team-wear and work-wear in their 35 stores across the northeast. Generations of Bob’s success are a result of their timeless motto, “Treat all customers with respect and dignity and they will return again and again.” 
 

If you were to survey people on any given street and ask them whether they preferred automated or personal customer service, the response would most likely show that people prefer talking to people. This is in large part due to the overabundance of poorly designed IVR systems with steely, condescending virtual receptionist voices and convoluted menus. It’s an experience common to most people in the modern world, and a frustrating one at that.