Wednesday, April 2, 2014
3 Tools to Help Political Leaders Communicate with Voters
By Jeremy, Follow me on Google+
Friday, March 28, 2014
6 Ways to Get the Most Out of IVR and Voice Broadcast
By CallFire, Follow me on Google+
Thursday, March 27, 2014
How Canvassing Tools and eDiplomacy Revolutionized American Politics
By CallFire, Follow me on Google+
On April 19, 1775, skirmishes between King George’s redcoats and rebel colonist militiamen in Massachusetts sparked the American Revolution. It took four days for word to reach New York, and nine days before the Virginia General Assembly heard the news. Today, such a monumental event would be tweeted, filmed, and broadcast live across the world as it unfolded.
Wednesday, March 26, 2014
10 Ways to Raise Money for Your Political Campaign
By Jeremy, Follow me on Google+
The next step after deciding to run for office is finding options for funding your political campaign. After all, it’s hard to win your seat if you don’t have the money to put yourself in the public eye! Check out 10 ways to raise money for your political campaign and get started right away!
Tuesday, March 25, 2014
Robo Polling Reduces Errors
By CallFire, Follow me on Google+
Robo polling is one of the most useful election technology tools around – and, according to some, more reliable than other forms of polling.
Thursday, March 20, 2014
10 Benefits of Voice Broadcasting & IVR
By CallFire, Follow me on Google+
Voice broadcasting technology solves a number of unique problems that have no other solution. Corporations, government organizations, community groups – they all make use of voice broadcasting in order to maximize their reach. Let’s take a look at ten reasons why you would choose voice broadcast over other forms of communication:
Adding the Personal Touch
Wednesday, March 19, 2014
Voice Broadcast: Passing the WIIFT Test
By Jeremy, Follow me on Google+
Voice broadcast is an easy and cost-effective way to send alerts, updates, notifications and promotions to customers and employees alike using real voices. Send one or thousands of messages instantly depending on industry and needs. Creating an effective voice broadcast, however, means ensuring it passes the “What’s In It For Them?” (WIIFT) test. Let’s look at a few questions to ask regarding this “test”:
Monday, March 17, 2014
How to Create a Successful Voice Broadcast Campaign
By CallFire, Follow me on Google+
Voice broadcast is not everybody’s friend. Its reputation has undoubtedly been tarnished by an association with intrusive evening calls from unscrupulous telemarketing companies offering you a service you don’t need and didn’t ask for. They were not even polite enough to interrupt your freshly served dinner with a real live person.
Friday, March 14, 2014
Contextual Awareness: Modern Marketers’ Gold Dust
By CallFire, Follow me on Google+
Mobile technology has afforded businesses the chance to develop an intimate understanding of both extant and potential customers. It’s possible to collate information ranging from the big questions – age, sex, location – down to consumerist minutiae like preferred pizza crust or plane seat.
Thursday, March 13, 2014
Build Your SMS Lists In Store
By CallFire, Follow me on Google+
If you’re in the process of trying to build your SMS contact lists, and you operate a bricks and mortar outlet, one of the smartest things you can do is encourage customers to opt-in while they’re in your store. Think about it: their mind is already on your business, you can impress them with personal, real-world customer service, and offer them something exclusive to an in-store sign-up.
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