How Tablets Have Changed the Marketing Game
As smartphone-oriented marketing has grown, advertisers have looked for ways to target other mobile devices in similar ways. Tablets are by far the most prominent of all non-smartphone mobile devices, and their popularity has been growing almost as rapidly as their small screen counterparts.
Facebook Will Lead the Mobile Ad Pack This Year
You’ve seen it when you log onto your Facebook account: ads that seem to speak directly to you and your needs. They might even be from companies whose website you’ve recently visited or they contain content related to a recent online search. Magic? Not exactly, it's Facebook’s ad exchange program, or FBX, and it has reshaped marketing and social advertising.
SMS Texting: A Helpful Disaster Aid Response Tool
When an environmental disaster strikes, it’s always a shock, even if a community is prepared for the worst. The aftermath of these disasters always includes those looking to help, whether via monetarily, food supply or other donations. SMS disaster aid campaigns are increasingly popular as they offer quick and easy ways to learn about the event/situation and provide support.
Facebook & Instagram: A Match Made in Advertising Heaven
At the tail-end of last year, Instagram finally succumbed to the inevitable and introduced ads to their hugely successful photo and video sharing platform. They started small, with a sample ad placed directly into users' feeds. Just ten brands were invited to participate in the phased rollout. Selective ads from leading brand marketers took a creative approach, with Instagram demanding only the most relevant, compelling content from affiliates.
Gen Z More Important than Millennials for Mobile Marketers
Before we delve into which generation is the best target for mobile marketers, let’s first define what they are: Millennials and Gen Z .
AOL’s Seven Shades of Mobile
At the tail end of last year, AOL’s Consumer Research Studies department published a paper titled “The 7 Shades of Mobile.” The research sought to better understand how – and why – mobile devices are used, and what consumers’ primary motivations and habits are.
Consumers are Influenced by Social & Mobile Platforms
In today’s hi-tech, fast-moving society, where information and purchases are simply a few clicks away, shoppers are often turned off from the traditional brick-and-mortar experience. Many consumers are opting to bypass the long lines and dizzying array of merchandise for the quick and easy option of online purchasing. And now more than ever, mobile has taken over as a leading channel for online retail sales.
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