Thursday, January 2, 2014

Restaurants Get Wise to Mobile Marketing


Social media and apps have become useful tools for the restaurant business, helping them reach out to a younger audience and expand their ROI. With so much material out there vying for attention, choosing the right platform for your message is more important than ever. Enter: text message marketing.

Tuesday, December 31, 2013

Retail Sales Get a Boost from Mobile Marketing


Retail giants have realized the power of mobile marketing, with SMS open rates consistently remain above 90%. A recent UK study by Textlocal indicated a 38% increase of people adding themselves to retail SMS lists, with an estimated 7.18 million users going the retail text messaging route by 2015. Young, tech-savvy consumers are among those turning to their phones to search for products, and retailers are enjoying much success with this avenue.

Friday, December 27, 2013

Text Messaging for Emergency Situations


A Missing Person

In the early morning hours on August 4, 2013, cell phones across California were abuzz with a distress signal after law enforcement issued an Amber Alert for the alleged abduction of a teenager whose mother and brother were found murdered and in a burning house in San Diego.

Friday, December 27, 2013

3 SMS Text Marketing Wins for Financial Services


Reaching many customers simultaneously became a staple financial services industry practice with the birth of email blasts. While sending mass emails isn’t too difficult, ensuring such emails reach and engage readers is a bit more challenging. Fortunately, text marketing has a much higher open rate. Below are three of the top mobile text marketing campaign benefits:

Monday, December 23, 2013

SMS Technology for School Communication


Schools and SMS messaging have revolutionized student communications.

Thursday, December 12, 2013

Marketing Companies Slow Uptake of Mobile Advertising


There are so many ways to market your product or service. The sheer amount of choice can leave your head spinning. Where should you focus your energies and money? Which channels are going to best serve your target audience? The answers will, of course, vary depending on your industry. But if a large part of your business comes from the youth demographic, text marketing and other forms of mobile outreach should be a core element of your strategy.

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