Monday, February 18, 2013

Not All Auto Dialers are Created Equal

Direct marketing via the telephone is a concept that has been around since the early 1970’s. It’s a technique employed by many companies to generate leads, drive sales, and generally maintain or expand their current business.

Monday, February 18, 2013

​Mobile is Changing How We Shop

This year’s holiday shopping season showed a massive increase in mobile commerce, with individuals across the nation choosing the convenience of comparing and shopping online over shopping in physical brick and mortar establishments. This is leading to a monumental shift in the way we as consumers purchase goods and services, and putting power in the hands of the tech savvy individual.

Friday, February 15, 2013

​Easy Simplicity in Cloud Call Outreach

It’s easy to be intimidated by the growing scope and scale of mobile advertising and cloud call technology. While telemarketing and phone outreach have been implemented by companies for many years, these relatively simple technologies have evolved along with the rest of telecommunications to provide sleek, streamlined solutions for your business.

Friday, February 15, 2013

​Consumers Expect More in 2013

The advent of mobile devices sent tremors through the marketing and advertising world; after all, it’s easy to forget that a hand-held device with the capability of a web browser and the ability to maintain accounts and make purchases online is nothing short of amazing, and is still a relatively new technology.

Thursday, February 14, 2013

Automation for Success

As we move further into the New Year, mobile technologies that we’ve been anticipating for quite some time are finally becoming prevalent amongst a significant amount of users, such as mobile payments. Major companies are making it easier and easier to purchase meals, clothing, and other day to day products via mobile interface, and smart companies are pragmatically streamlining their systems for familiarity and ease of accessibility.

Thursday, February 14, 2013

​APIs Explained in Brief

We at CallFire are known for our accessibility, user-friendliness, and efficiency-spiking platforms that help businesses make the best of their lead generation and cultivation departments. However, sometimes it can be easy to get lost among the acronyms and tech-speak.

Thursday, February 7, 2013

Bring Your Phone System to the Cloud

It sounds scary: the cloud. Shlepping all your operations to this mysterious cloud sounds like a heavy task. In fact, at CallFire we speak to hundreds of prospective customers every month who tell us why they are not sure the cloud is a good fit for them.

No need to worry, moving to the cloud is really easy. Based on some of the frequently asked inquiries that we regularly get, here are the top reasons that hosted VoIP services are a perfect fit for any business.

1. Savings, savings, savings! 

Thursday, February 7, 2013

Text Marketing Your Gym and Fitness Services

Getting people to join your gym is about changing their behavior. It’s about getting people who would rather sit on the couch, or stay at work late, to add another priority to their daily routine: exercise. Motivation alone isn’t always enough to change that behavior, it usually requires a little social innovation. 

Thursday, January 31, 2013

The talking economy: How voice-enabled purchasing can change buying habits

Pandodaily had a great article on how voice enabled apps can change purchasing habits of consumers. Adding voice and SMS features can add another level of interaction in a new application. With companies like CallFire allowing developers to use their API's, it has become easier and easier to include voice and SMS into an applicaiton.

Here's the full trancsript of the article:

Monday, January 28, 2013

Top Mobile Technology Trends for 2013

Mobile has been integral to the marketing strategies of countless brands in 2012. New mobile applications like QR codes and augmented reality have made mobile have changed the way brands are interacting with consumers. While great progress was made in 2012, their will be even more exciting trends in 2013.

Here some interesting ways that mobile will grow in 2013:

1. Mobile Payments

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