Thursday, March 20, 2014
By CallFire,

Voice broadcasting technology solves a number of unique problems that have no other solution. Corporations, government organizations, community groups – they all make use of voice broadcasting in order to maximize their reach. Let’s take a look at ten reasons why you would choose voice broadcast over other forms of communication:

Adding the Personal Touch
Compared with text-based communications like emails or SMS, voice broadcast can be more personal. The medium offers more scope for getting across the character or attitude of your company. If you prefer to keep things informal, a voice actor can get that across. Equally, if you want to present an image of tight professionalism, it’s easily achieved with the right script and voice.

Providing an Interactive Experience
In the case of IVR, people who receive your message can respond using their touchpad or voice. This interactivity opens up a network of choices for the user, who can hear various messages or menu options according to the responses they give.

Offering Flexibility
Voice broadcast is as flexible for your business as it is for your customers. Messages are easily interchanged, recorded or altered as required. You can generate new messages and start getting them out within hours.

Reaching a Wider Audience
Unlike emails, voice broadcasting allows you to engage with people who can’t read due to illiteracy, or are visually impaired. Many people simply prefer to communicate verbally – offer that choice and those people will come to you rather than a competitor.

Being Cost Effective
When you consider the speed, scalability and potential reach of voice broadcast, it’s a highly cost effective platform.

Staying Consistent
Consistency of voice, tone and message is crucial to any brand. This is simply not achievable with manual calls. Voice broadcast offers complete uniformity of your brand image, so you can rest assured each and every customer is getting the same information.

Expediting the Process
Because of the large number of simultaneous calls made possible with voice broadcast, it’s one of the fastest ways to disseminate information on your latest special offer, or new product.

Increasing Scalability
Thousands of calls can be made at the same time, so if you have a large client base or marketing list, voice broadcasting is hard to beat in terms of scalability.

Expanding Applications
Voice broadcast technology is compatible with most extant phone systems, which means it can be applied to almost any infrastructure, without the need for a major overhaul. You can use it for conducting surveys and polls, providing customer service, and developing marketing strategies.

Exploiting Familiarity
The beauty of touch tone and voice response is the length of time they’ve been around. Customers are used to this technology, so there’s no risk of alienating people who don’t feel tech savvy enough to engage with your online campaign.