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Wednesday, December 6, 2023

10 Awesome SMS Marketing Tips That Actually Get Results

By CallFire
Smart marketers understand the power of using SMS to yield more clicks, responses, and sales from their marketing campaigns.

That’s because SMS boasts an impressive 98 percent open rate and is nearly eight times more likely to elicit a response than email.

Your customers expect to hear from you via text message. In fact, 85 percent of consumers want to receive text messages from businesses and have the option to reply.

While SMS marketing is rife with opportunity, one wrong move could frustrate your audience and quickly derail your campaign.
Monday, September 17, 2018

5 Best Practices for Creating an Interactive Voice Response (IVR) Survey

By CallFire

You work tirelessly to understand your customers’ wants and needs — requesting feedback, sending polls, or studying their behaviors.

But the best way to learn about your customers is to simply ask them.

millennial office workers

Surveys provide your business with useful feedback that can help you increase customer satisfaction and loyalty and show customers their opinion matters.

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Wednesday, September 5, 2018

CallFire Ranks on the Best Place to Work List for Fifth Year in a Row

By jterashima@cal…
This August CallFire made the LA Business Journal’s Best Places to Work List for the fifth year in a row. The awards program was designed by the Los Angeles Business Journal and Best Companies Group to identify, recognize and honor the best employers in Los Angeles, benefiting the county's economy, workforce and businesses.
Wednesday, August 22, 2018

The Ultimate Guide to SMS For Ecommerce

By CallFire

How Ecommerce Companies Use SMS

SMS marketing is an effective way to break through the noise to attract, engage and retain ecommerce customers. It’s scalable, easy to use and can have a powerful impact.

But most ecommerce businesses aren’t reaping the full benefits — and they don’t even know what they’re missing.

Today, we’re covering everything you need to know about SMS for ecommerce, including the benefits, how to use SMS marketing in your ecommerce strategy and the do’s and don’ts of SMS for ecommerce.

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Friday, August 10, 2018

Luke Wilson Encourages a “Seek to Understand” Mindset

By jterashima@cal…

Luke Wilson returned to his mentorship series with local Mission of Hope Haiti interns to talk about the importance of a “seek to understand” mindset. This week he brought Kara Perez, a longtime banking professional, to help coach the future leaders. Luke encouraged students to “bridge the human gap” and pay attention to the people they interact with. That means noticing body language.