SANTA MONICA, CA, September 12, 2017 – CallFire, an industry leader in text and voice marketing solutions, is sponsoring an event with MomWarrior to talk about how working moms can overcome complex challenges to balance their professional goals with family obligations. The event will be held on Friday, Sept. 15th, at the Annenberg Beach House in Santa Monica, CA, and will run from 8:30am to 3:30pm. CallFire is also providing three of its female employees for a panel discussion.

SANTA MONICA, CA, Sept. 4th, 2017 – CallFire, the leader in text and calling solutions, is providing free text messages to Houston’s Jambox Fitness to help the company generate awareness for their “Houston We Gotta Problem” dance fitness fundraiser. One hundred percent of the proceeds will go to the Hurricane Relief Fund, which is organized by Houston Texans football player J.J. Watt.

SANTA MONICA, CA, Aug. 7, 2017 - CallFire Inc. was recognized today by the Los Angeles Business Journal (LABJ) as one of their “2017 Best Places to Work in Los Angeles”. The award captures employees’ perceptions of their own companies and is the culmination of an annual survey commissioned by LABJ and the Best Companies Group.

According to reports, 90% of startups fail. That’s a staggering figure. Unsurprisingly, it has a profoundly negative impact on the economy. As CFO, you’re intimately familiar with the financial realities your organization faces, and uniquely positioned within the C-suite to ensure your company – whether a startup or established corporation – succeeds.

Such interactions are generally limited to companies that recognize early on that policy and regulation play a big role in their sector or product or to technologists who have a passion for public policy. Examples of successful interaction between startups and policymakers include drone manufacturer Matternet, telecommunication services company CallFire and car-sharing company Getaround. In each of these cases, key personnel made it a priority to interact with policymakers.

If you run a startup, chances are you’ve encountered the new millennial worker. The generation can be divisive. Critics say that over-nurturing helicopter parents have created a coddled group of young people who expect a trophy just for participating. Even admirers often question their penchant for groupthink, and find its members’ need for constant feedback curious. I choose to like it.

SMS marketing can be one of the most powerful tools in an organization’s arsenal and as such, should be treated with a degree of judiciousness and respect. With just a few simple guidelines to keep your campaigns within the realm of good practice and good taste, your company can make sure SMS marketing accelerates your business forward instead of backfiring in your face.

Many auto dealerships are feeling the pressure of a changing industry, especially with the rise of digital competitors like TrueCar and CarMax, which are transforming business and customer interaction by offering online and mobile services. One of the best ways to combat declining foot traffic, leads, and sales is to implement new voice and text technologies that allow companies to engage with their customers on their cell phones.

Building a mobile audience is standard practice in the corporate world, as marketers are able to create targeted campaigns and responsive designs for ads and landing pages, and, more importantly, connect with customers on their mobile devices. I have examined each candidate’s website on a desktop browser and on my mobile device, and found that Ben Carson and Bernie Sanders have the best sites on both platforms.

L.A. Biz has selected its second class of honorees for its Women of Influence Awards, and CallFire's chief revenue officer, Barbara Palmer, made the cut.