In a mobile-focused world, it’s no surprise that people prefer to receive text messages over emails. And this fact rings true for business decision-makers as well as consumers. 97 percent of American business professionals are within three feet of their mobile phone at all times.
What if there were a selling strategy that had huge growth potential and did not require a lot of time and effort to implement? Well, there is, and it's called “upselling,” and as a small business, it can boost your earnings considerably and also help customers get more value from your brand.
Not every business should upsell, however. You must have the right products to upsell and do it the right way to get value from it. Otherwise, you can damage the relationships you have with your customers and hurt your brand reputation.
What is upselling?
Automation and connection are vital to a small businesses success and continued growth. Automation allows businesses to become more efficient and accomplish more tasks without expending additional money and resources. And connection is necessary for forging relationships that lead to customer loyalty and trust. There are many strategies small businesses can use to accomplish these two important objectives, and one of those strategies is to use voice broadcasting.
Looking for ways to bring more customers near your geographical area into your store? Create a local mobile marketing campaign. Mobile users are now pretty comfortable giving up their geo location information when they use apps and other mobile technology. They realize that allowing brands to know where they are means a better app experience, more relevant content, and even special shopping deals.
Thanksgiving and the official start of the holiday season is quickly approaching, and with it a broad range of marketing opportunities for small and medium-sized businesses. Get creative with your marketing plan and enjoy acquainting new customers with your brand in between bites of stuffing. Check out a few ideas to inspire your marketing strategy this Thanksgiving:
Do you have an amazing product or service but shudder at the thought of putting yourself out there to promote it? Many SMB owners with winning products don’t like the idea of baring their souls, personalities, and private lives to consumers just to make a sale.
You’re new to the wide world of business and have a new, big venture you want people to know about. How do you get your idea out there? How do you get your brand, products, and services into the hands (and heads) of those who need them most?
You turn to marketing. But, what type of marketing?
If you own a small to medium-sized business, you may find yourself unable to get the fire going when it comes to Father’s Day. The most important aspects of marketing to those who buy presents for Dad is to offer something that he will love at a reasonable price, and make it easy to purchase and receive quickly. Let’s look at the best practices for marketing over Father’s Day weekend, and how marketers have boosted sales in the past.
According to a recent survey conducted by Instantly and commissioned by RingCentral, the use of text among business professionals has become an essential means of communication. The survey, which included 254 US adults age 18 and over, also indicates a need for improved internal communication tools, policies and procedures to manage the increased interaction among employees.
If you own a subscription-based business – or if you are considering it – there are a few things you should consider in order to grow your sales. The best way to increase your revenue is to look at the small stuff: even the tiniest improvements can create tremendous change for your growth. Furthermore, consider the ways that you can improve your customers’ experience to retain loyal clients. Here are six ways you can grow your subscription-based business.