With technology developments driving a revolution in the way we communicate, the marketing world has been forced to shift its focus towards mobile marketing. Once the domain of only a few major brands, the sheer number of mobile phone users has caused mobile marketing to move into the mainstream.
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In today’s highly competitive marketplace, SMB marketing plays a vital role in helping small businesses succeed. Advances in technology have revolutionised marketing for businesses of all sizes, and there are now more ways to advertise than ever.
Consumers are spending more time on their mobile devices than they ever have before, using them for everything from checking social media and ordering food to making product purchases. Mobile is also increasingly the main way consumers check their email. Mobile CTO (click-to-open) rates are nearly on par with desktop rates, and mobile clicks are also increasing. They accounted for nearly 47 percent of email clicks in Q3 2015, which is about a 33 percent growth in the last two years.
Mobile marketing saw its fair share of wins in 2015, as well as a few losses. It surpassed desktop and television in regards to searches for the first time ever, and otherwise became a significant part of consumers’ lives. Yet, not every mobile marketing concept was a hit. So what were some of the biggest “ups” for the mobile marketing community last year, and what failed to make an impact?
Ad Spend Increase
When the term ‘Cyber Monday’ was coined in 2005, it was conceived chiefly as a way of promoting online sales via desktop computers.
Football season is fast approaching, which equals jersey wearing, tailgating, and hoping your favorite team makes it to the playoffs. Today’s game is dramatically enhanced for the fan via mobile use, as it provides a closer connection to the game among other perks. As you get ready to enjoy fall’s favorite sport, check out some of the many ways mobile technology is scoring touchdowns with fans: