As app use increases, businesses are understandably keen to make the most of in-app advertising. But as Facebook’s found out with its recent experiments in advertising through Messenger, mobile users dislike it.

Marketing is stronger when all of your marketing channels are working together, supporting each other and cross promoting wherever possible. The flexibility of SMS marketing makes it easy to integrate with every marketing channel, particularly social media, email, print and blogging. How? Let's find out...

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Local advertising forms an important part of any overarching marketing strategy, and SMS marketing is ideally suited to the task.

Text message marketing is low cost and boasts an open and read rate that dwarfs that of traditional email and social media. It’s also simple to set up and easily customisable to complement any of your other marketing channels. Large and small businesses can benefit from reaching out via SMS.

Fast, direct, easily personalized, and with geolocating possibilities, SMS marketing is becoming an increasingly vital part of today’s successful mobile strategies. But it requires careful planning, timing and proper analysis of results in order to get it right.

SMS marketing is perfect for small businesses. Affordable and simple to implement, it’s also incredibly effective - if you use it right...

Thanks to online reviews and social media, customers have a louder voice than ever before. That’s why today, more than ever, it’s so important to provide impeccable customer service. SMS marketing is a handy tool that you can use to help deliver the kind of customer service that earns rave reviews.

Email, social media, text messaging - it can be difficult to decide which marketing channel is going to work best for you. While SMS marketing is on the rise, there are businesses that feel a little hesitant to hop on board yet another new marketing bandwagon.