Late Apple CEO Steve Jobs was hopeful about the iAd, a mobile advertising platform that utilizes emotions associated with TV ads and the interactivity that makes up web ads. Despite Jobs’ ambitions for the project, it appears Apple is bypassing it, or will attempt to revamp it completely.
Mobile marketing saw its fair share of wins in 2015, as well as a few losses. It surpassed desktop and television in regards to searches for the first time ever, and otherwise became a significant part of consumers’ lives. Yet, not every mobile marketing concept was a hit. So what were some of the biggest “ups” for the mobile marketing community last year, and what failed to make an impact?
Ad Spend Increase
Mobile advertising is projected to overtake print advertising in 2016. It will surpass $100 billion in spending and account for over 50 percent of all digital ad expenditures, according to eMarketer. By the end of next year, the average adult will spend more time using digital devices than watching television, listening to the radio, or reading newspapers and magazines.
When it comes to effective marketing, the feelings evoked by an ad or special offer may be more important than the offer itself. That’s because most people make decision using an emotional spectrum to distinguish various products and services—often making purchases despite their better judgment.
According to a report by the Interactive Advertising Bureau (IAB), the age of a mobile shopper is correlated to the size of the device they use to make online purchases. In other words, the IAB Digital Shopping Report identified critical differences in the shopping habits of various age groups, particularly when it comes to smartphones and tablets.
We’re well into the fourth quarter of 2015 and, despite the regular holiday madness, there are still emerging trends on the mobile marketing front. In fact, with so much change occurring at the end of this year, 2016 is already shaping up to be a prolific time for mobile. Here’s a look at the most striking mobile trends of 2015 along with a brief analysis to help determine successful mobile marketing plans for next year:
How far would you go to get the best deal? Would you give a retailer your email address? What about your social media handles? There are varying degrees of comfort regarding our collective online identity, and as that space grows increasingly mobile, retailers are finding new limits to that comfort, all for the sake of a good deal.
Grandparents Day 2015 is Sunday, September 13. With nearly 80 million baby boomers currently living in the United States¬—most of them grandparents—companies that fail to target this demographic are missing out.
2014 was a banner year for Back-to-School advertising, and this school season has the potential to take things even further. The National Retail Federation reports that, in past years, consumer spending on school supplies increased from $72.5 billion in 2013 to about $75 billion last year. Further, the experts at eMarketer claimed that $27.38 billion of Back-to-School spending in 2014 was done online.