The digital marketplace is one of the fastest to grow and evolve. Not only are consumers busier than ever before, they have an abundance of choice, making it tough to grab their attention at the expense of your competitors. 

Late Apple CEO Steve Jobs was hopeful about the iAd, a mobile advertising platform that utilizes emotions associated with TV ads and the interactivity that makes up web ads. Despite Jobs’ ambitions for the project, it appears Apple is bypassing it, or will attempt to revamp it completely.