The digital marketplace is one of the fastest to grow and evolve. Not only are consumers busier than ever before, they have an abundance of choice, making it tough to grab their attention at the expense of your competitors. 

Reaching many customers simultaneously became a staple financial services industry practice with the birth of email blasts. While sending mass emails isn’t too difficult, ensuring such emails reach and engage readers is a bit more challenging. Fortunately, text marketing has a much higher open rate. Below are three of the top mobile text marketing campaign benefits: