Economic turmoil in recent years, coupled with a plethora of industry competition, has made it increasingly difficult for small to mid-size financial services companies to compete in the global market space. Luckily, however, there have been a few glimmers of hope for these financial professionals.

Reaching many customers simultaneously became a staple financial services industry practice with the birth of email blasts. While sending mass emails isn’t too difficult, ensuring such emails reach and engage readers is a bit more challenging. Fortunately, text marketing has a much higher open rate. Below are three of the top mobile text marketing campaign benefits: