One of the best ways for businesses to allocate money in an advertising budget is to spend the most on ad channels that are bringing in the most customers or potential customers. Call tracking is a great way to determine exactly where a company’s leads are coming from, so that emphasis can be put on reaching these people in a way that’s meaningful for them and profitable for you.
Like it or not, we all have to deal with customer service at some point. A survey conducted by the Consumer Reports National Research Center found that almost 90% of people required customer service help during the past year, for activities ranging from lodging a complaint to returning unwanted goods.
For most call centers, a key performance indicator is a low average handling time (AHT). Managing the amount of time callers spend in contact with the call center typically includes hold time, total talk time, and any additional work an agent must complete after the call; this number is divided by the number of calls handled by the agent to determine AHT.
Among the many ways of optimizing marketing campaigns, call tracking is a fantastic method for improving website performance. Let’s check out a few ways call tracking gives website marketing a big boost:
