One of the best ways for businesses to allocate money in an advertising budget is to spend the most on ad channels that are bringing in the most customers or potential customers. Call tracking is a great way to determine exactly where a company’s leads are coming from, so that emphasis can be put on reaching these people in a way that’s meaningful for them and profitable for you.

There are approximately 154 million people in the American workforce today. Some work for large corporations, while others for small businesses. Either way, despite the huge leaps made by technology in recent years, human labor remains the most powerful asset of any size business.