Skip to main content
Thursday, April 16, 2015

Trim the Fat from Your Ad Spend with Call Tracking

By ndenholm
 
Historically, one of the most elusive metrics for marketing departments is determining which ad dollars generate which results. Until relatively recently, the only way to figure out where business was coming from was to ask clients directly, and survey response rates are generally too low to get a true reflection of customer habits. It's like slinging mud at lots of different walls, and never being quite sure what's sticking because the lights are off.

Tags

Wednesday, September 18, 2013

Guest Blog: Billy Williams on Why Automated Dialing Should be a Marketing Tool All Businesses Use

By CallFire Blogger
Dr. Billy Williams mentors clients, especially insurance agents, across the country. He has been a fierce advocate of using CallFire's Voice Broadcast, Cloud Call Center, and Hosted IVR campaigns for lead prospecting and customer outreach and retention. The following post is a guest blog with some of the tips he has shared with business professionals.

Tags

Wednesday, June 15, 2016

Marketing Your Business, and Yourself, through Events

By kim
Why do we force ourselves to go to these events, where we're out of our comfort zone and generally awkward? It's simple. We both like scotch. But that's not it. The truth: Almost every big deal we've ever landed, or important business relationship we've made, has come from a networking event.

Tags

Thursday, March 6, 2014

10 Tips to Solicit Opt-Ins for Your Voice and SMS Broadcast Campaigns

By CallFire Blogger
Marketers tend to think of opt-in marketing as a limitation, but I honestly think it’s a benefit. For one, opt-in means you’re communicating with people who say it’s okay for you to communicate with them. So how should you get your opt-in list to grow? Here’s 10 suggestions.

Tags

Wednesday, February 16, 2011

Promoted Twitter: How it Works and What We Learned from It

By CallFire Blogger

by Natalia Klishina

Towards the end of 2010, CallFire was invited to try out the beta of Promoted Twitter. I had originally written a blog article explaining the service and reviewing it. Unfortunately, this article has been removed due to Twitter's informing us that "during the beta rollout of [their] Promoted Products services, advertisers can't blog about their experiences using the products."

Tags

Monday, January 31, 2011

AdWords to AdCenter: A PPC Search Advertiser's Advice on Going from Google to Bing (VIDEO)

By CallFire Blogger

by Natalia Klishina

Due to all the interest in my earlier post about transferring campaigns from Google AdWords into Microsoft AdCenter (Bing), I decided to add on some additional information I've learned since then, and to put it all in video form.




A condensed text version for those unable to watch the (subtitled) video:

Tags

Subscribe to marketing