In the relatively new world of the mobile smartphone, there’s a great deal of published data that can be confusing to sort through. Recently Google partnered with Nielsen to better understand how consumers use their mobile phones when they decide to shop. There are several key aspects of the study which pertain to mobile marketing and consumers’ mobile habits.

by Natalia Klishina

Due to all the interest in my earlier post about transferring campaigns from Google AdWords into Microsoft AdCenter (Bing), I decided to add on some additional information I've learned since then, and to put it all in video form.

A condensed text version for those unable to watch the (subtitled) video: