In the relatively new world of the mobile smartphone, there’s a great deal of published data that can be confusing to sort through. Recently Google partnered with Nielsen to better understand how consumers use their mobile phones when they decide to shop. There are several key aspects of the study which pertain to mobile marketing and consumers’ mobile habits.

As smartphone uptake increases, so too does the number of web searches being conducted from mobile devices. Analysts are also noticing that the type of search conducted on smartphones is quite different from the type of search conducted on desktop browsers. Says Phil Harpur of Frost & Sullivan: