As a retail business owner, this holiday season can be a goldmine that ends your 2017 year with higher-than-expected revenue. Nice returns can also set you up for a more profitable 2018 and give you money to invest back into your business.

The retail marketing strategies you used all year may not bring you the holiday sales you expect, however. To take advantage of holiday increases and kick off the season with a bang, here are some popular trends to watch that can help you grab a piece of the bustling holiday sales action.

To savvy retailers, fall means more than breaking out the pumpkins and sipping warm apple cider. Children are back in school and the season is rife with new starts which are always accompanied by new consumer purchases. The fall season is the start of a promotional jackpot extending all the way until Christmas.

If you want to take advantage of this seasonal high, here are some retail marketing strategies to amp up your fall advertising campaigns.

Voice broadcasting is a highly effective communication tool used by businesses that know how to connect with their customers and implement ways to boost their bottom line. And for businesses that execute these campaigns successfully, it can result in new leads and sales and increased brand exposure.

Launching a successful voice broadcasting campaign is dependent on a few factors, however. So here are some tips for maximizing your campaigns and increasing your chances of success.

1. Keep it Personal

Promotions are necessary to small business growth and customer inspiration, but they are useless if none of your customers know they exist. To extract as much profit potential out of your small business marketing promotions, and raise enough awareness to move ROI in a positive direction, use the strategies below to get more visibility on your promotions.

1. Social media

Take advantage of the social media platforms you currently use for your small business marketing campaigns and get active publishing content around your promotions.

Automation and connection are vital to a small businesses success and continued growth. Automation allows businesses to become more efficient and accomplish more tasks without expending additional money and resources. And connection is necessary for forging relationships that lead to customer loyalty and trust. There are many strategies small businesses can use to accomplish these two important objectives, and one of those strategies is to use voice broadcasting.

IVR is one of the most underused pieces of technology at the disposal of the modern business. Not as intuitively understood as mass text messaging, IVR is approached with caution, and sometimes not approached at all.