Once upon a time, digital technology as a political campaign resource was only available to politicians with million-dollar budgets. However, online ads targeting voters using web browser cookies are now accessible to local politicians via platforms such as DemocraticAds.com. Once considered “bleeding-edge tech,” political cookies are part of what both main parties identify as a powerful campaign trend.

 
“The early bird gets the worm, but the second mouse gets the cheese.”
 

 
Content is the lifeblood of online real estate agent marketing. Good content not only contains the key information you want to communicate about your business, it attracts new customers, boosts SEO efforts and increases your company’s credibility by presenting your brand as an industry ‘thought leader’. In 2014, marketing real estate simply doesn’t work without a comprehensive content strategy.
 

 
Cold calling. Is there a form of communication less attractive to both people involved? Hardly anybody wants to make cold calls, and even fewer are happy to receive them. And yet cold calling using live agents was, until recently, the default method of lead generation for realtors, and it meant marketing real estate agents' personalities to customers as much as marketing property.

 
Fresh out of realtor marketing ideas? Creating the perfect Voice Broadcast message is fast becoming a first, critical step in the real estate mobile marketing process. It’s inexpensive, and proven to work. Moreover, you can create personalized messages tailored to individual prospects or groups of prospects. Ultimately, a well-executed Voice Broadcast campaign will help you generate new business.
 

 
If you’re toying with the idea of looking for a new Voice Broadcast solution, there are a few questions to ask of your provider before making the leap…
 

Mobile marketing is one of the fastest-growing technologies, and with good reason! This unique form of lead generation and brand development lends itself to a wide range of business categories, including the hospitality industry. Let’s take a look at 12 ways hotel owners and managers can utilize mobile marketing to increase customer numbers, maintain customer loyalty, run a more efficient business, and much more:

In the cut and thrust of Real Estate, effective time management can give you the edge over competitors. Finding automated lead gen solutions is one way to reduce man-hours and maximize ROIs. Where once the live agent contact center was the nerve center of any big service led business, these days companies are using a combination of cloud call center technology and automated messaging to stay engaged with customers.