If you are in real estate, you know that leads are the lifeblood of your business, and without them, you cannot grow or sustain revenue. The industry is also highly competitive and unstable at times, so to succeed, you need a unique edge and a steady stream of incoming leads that continue to pour in even during the dry months.

Below are several effective lead generation strategies to help you generate new and fresh ongoing real estate leads.

Referrals

 
Content is the lifeblood of online real estate agent marketing. Good content not only contains the key information you want to communicate about your business, it attracts new customers, boosts SEO efforts and increases your company’s credibility by presenting your brand as an industry ‘thought leader’. In 2014, marketing real estate simply doesn’t work without a comprehensive content strategy.
 

Generating leads in real estate has historically taken a lot of leg work for minimal returns, with realtors hiring large numbers of staff to make high volume cold calls day in, day out, and a typically low hit rate.