The positive impact of mobile technology is felt far and wide. Africa has been dubbed ‘the mobile continent’ due to the democratization of commerce enabled by cell phones. Public utilities are also benefitting, with local authorities increasingly turning to mobile devices to collect payments from citizens.
 

 
Once upon a time, digital technology as a political campaign resource was only available to politicians with million-dollar budgets. However, online ads targeting voters using web browser cookies are now accessible to local politicians via platforms such as DemocraticAds.com. Once considered “bleeding-edge tech,” political cookies are part of what both main parties identify as a powerful campaign trend.

GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.  Should we hit the field with another mail piece or do another ad buy? How about paid canvass?