Wednesday, April 6, 2016
Mobile Technology Is a Key Player in This Election Cycle
In a recent TechCrunch article, author Nic Denholm compared television ad spending among the political candidates in this year’s presidential election.
Thursday, April 16, 2015
Presidential Tech Tools Becoming Available to Local Politicians
Once upon a time, digital technology as a political campaign resource was only available to politicians with million-dollar budgets. However, online ads targeting voters using web browser cookies are now accessible to local politicians via platforms such as DemocraticAds.com. Once considered “bleeding-edge tech,” political cookies are part of what both main parties identify as a powerful campaign trend.
Tuesday, November 4, 2014
How to Vote for Net Neutrality
The fact that Barack Obama is the first president in more than half a century to win at least 51% in two campaigns illustrates just how tightly contested and immovable our party affiliations are. Diehard reds and blues are more evenly distributed across the nation than at any time since the late 19th century. America is turning purple.
Wednesday, March 4, 2015
IVR 101: Auto-Attendants, Survey, Voicemail and More
One of CallFire’s signature features is the Interactive Voice Response application, or IVR. For a long time the IVR was a developer tool to make interesting phone applications. However, the practical applications of the tool make IVR technology a staple for any business. This brief article will tell you what an IVR is, how it works, and how you can make the CallFire IVR work for you.
Wednesday, June 15, 2016
Tips for Political Marketing and GOTV Strategy in the Cloud
In the spirit of election season, we’re releasing 8 tips for developing an online Political marketing strategy or GOTV campaign in the Cloud. We’re not experts in Political Marketing but we manage our share of virtual phone banks and polling around this time of the year. These tips are based on research and conversations we have with our valuable political clientele.