As a small business owner, brand awareness and visibility are top priorities as they help you build your customer base and get the word out about your products. Customer engagement is also key as you grow to help you keep current paying customers and encourage them to spread the word to others.

All three of these strategies (brand awareness, increased visibility and customer engagement) are critical to growing your small business. And SMS polling is one strategy that fosters all three without making a huge dent in your marketing budget. 

From school calendars and student connections to emergency notifications and time-sensitive announcements, with the well-being and satisfaction of so many people at stake, school communications are an essential component of any learning institution.

Not every school communication plan is created equal, however. The best plans facilitate simple and efficient message delivery and cater to the desires of their audience. Let’s take a look at some best practices that can contribute to a reliable and valuable school communication plan.

Mobile marketing is one of the fastest-growing technologies, and with good reason! This unique form of lead generation and brand development lends itself to a wide range of business categories, including the hospitality industry. Let’s take a look at 12 ways hotel owners and managers can utilize mobile marketing to increase customer numbers, maintain customer loyalty, run a more efficient business, and much more: