As a retail business owner, this holiday season can be a goldmine that ends your 2017 year with higher-than-expected revenue. Nice returns can also set you up for a more profitable 2018 and give you money to invest back into your business.

The retail marketing strategies you used all year may not bring you the holiday sales you expect, however. To take advantage of holiday increases and kick off the season with a bang, here are some popular trends to watch that can help you grab a piece of the bustling holiday sales action.

Texting has long replaced phone calls and email as the most efficient way to communicate, with more retailers taking full advantage of SMS services each year. People are practically tethered to their mobile devices in today’s world, and while many get annoyed by phone call solicitations, they don’t mind receiving the occasional text message.

Looking for ways to enhance the retail experience for your customers? Wondering how you can get those customers into your store, given the myriad of online shopping venues that are offering one deal after another? Turn to technology and join the digital age party.