Economic turmoil in recent years, coupled with a plethora of industry competition, has made it increasingly difficult for small to mid-size financial services companies to compete in the global market space. Luckily, however, there have been a few glimmers of hope for these financial professionals.

You’ve seen it when you log onto your Facebook account: ads that seem to speak directly to you and your needs. They might even be from companies whose website you’ve recently visited or they contain content related to a recent online search. Magic? Not exactly, it's Facebook’s ad exchange program, or FBX, and it has reshaped marketing and social advertising.