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Wednesday, September 17, 2014

Anatomy of an Effective Text Message

By ndenholm

Text message marketing is a proven way of getting the attention of potential customers. While emails have a read-rate of around 25%, conservative estimates put the read-rate of SMS at more than 90%.

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Friday, September 5, 2014

Bulk Texting: Staying Compliant

By jpollack

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Wednesday, March 25, 2015

CallFire CTO: How We Solved Our Data Challenge

By Anonymous (not verified)

At CallFire we are responsible for sending billions of calls and text messages. That’s a billion with a B. In response to Hurricane Sandra alone, we sent 1.9 million emergency broadcast notifications. Needless to say, we host a lot of data. Here are some numbers that illustrate the data challenges that CallFire infrastructure deals with:

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Tuesday, February 4, 2020

SMS Marketing: 15 Reasons It's Important For Your Business

By natalia

Text messaging is a technology that's exploding lately, and the best marketers are taking advantage of all its opportunities. It's instant, it's affordable, it's highly effective at reaching people. Here are some concrete reasons why you should be incorporating SMS into your business's marketing efforts.

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