Once again, Pushbullet has broadened the capabilities of its useful app with the incorporation of SMS encryption. In the recent past, the app, which serves to link all data between personal devices, functioned by storing your data on the servers in plain text: a simple method, yet susceptible to cyber-attacks. The demand for security nowadays has caused many users to call for more protection from Pushbullet’s development team.

By year end, worldwide mobile connections are expected to reach 6.8 billion - nearly the entire population of the planet. So, a good marketer would tell businesses that getting on the mobile bandwagon is non-negotiable.

Opt-in SMS marketing is at the vanguard of the mobile economy as more and more people view smartphones not as a luxury, but as an integral tool in their daily lives for business and pleasure.

Pandodaily had a great article on how voice enabled apps can change purchasing habits of consumers. Adding voice and SMS features can add another level of interaction in a new application. With companies like CallFire allowing developers to use their API's, it has become easier and easier to include voice and SMS into an applicaiton.



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