If you think text message marketing is only for businesses, think again. While it's certainly true that businesses have overwhelmingly gone mobile, it's only a reflection of most of the rest of the world has. In the U.S. alone, 95% percent of the population has a cellphone.

In an age where we can reach friends and family via Skype, Twitter, SMS and Facebook Live, even if we’re on the other side of the world, customers expect it to be just as easy to make contact with the businesses they use. One of the simplest, quickest and convenient ways for people to get in touch about customer service issues is via text.

OpenMarket’s recent research into mobile preferences is one of those studies that only confirms what we already knew: millennials overwhelmingly prefer text messages to voice calls when communicating via mobile phones. 

Originally used as a convenient way to communicate with family and friends, secure text messaging is revolutionizing the healthcare industry in numerous ways. Whether looking to cut wait times, trim budgets or prevent security breaches, text messaging is resulting in a more efficient, secure industry. Let’s take a closer look at how text messaging is changing our view of healthcare:

By year end, worldwide mobile connections are expected to reach 6.8 billion - nearly the entire population of the planet. So, a good marketer would tell businesses that getting on the mobile bandwagon is non-negotiable.

Opt-in SMS marketing is at the vanguard of the mobile economy as more and more people view smartphones not as a luxury, but as an integral tool in their daily lives for business and pleasure.