Text messages and the restaurant business are a match made in marketing heaven. From the biggest global fast-food franchise to the local diner, restaurateurs the world over are using the awesome power of smartphones to boost their campaigns. Here are some top tips for leveraging mobile technology for the good of your business: 

Consumers may lament that the cost of goods keep going up. While that may be true in some cases, the buying public has it better than ever before with more options to find a single item at the cheapest price possible.

These new windows of opportunity to save a buck have been hitting brick and mortar businesses through a practice known as showrooming - the act of scoping out products in stores before searching online for a better deal.

When developing a marketing strategy for your restaurant, mobile marketing is a fulfilling main course, considering the ease-of-use, cost-efficiency, and overall effectiveness that text marketing offers.

With over 95% of texts read and phone calls answered by recipients, the customer relationship industry has found one of the smartest new methods of engaging with consumers: mobile marketing. This open rate outperforms both email marketing (around 10-20% open rate, depending on the industry) and direct mail flyers.

It’s Fitness Week at CallFire! That means we’re taking a close look at the growing trends in fitness, and brainstorming on mobile marketing ideas to help gyms and fitness centers take advantage of the upward swing!