When developing a marketing strategy for your restaurant, mobile marketing is a fulfilling main course, considering the ease-of-use, cost-efficiency, and overall effectiveness that text marketing offers.

Text marketing has become an essential part of a brands marketing efforts. When executed properly, SMS marketing can yield impressive results. The ubiquitous usage of cell phones and the high text message open rates make text marketing an effective means of breaking through the clutter vying for a consumer’s attention. A well executed SMS marketing campaign requires a lot of planning and strategizing.