The opt-in SMS user market is increasing by around 100% year on year, and 98% of texts are opened and read within fifteen minutes of being received. These statistics have prompted a flood of businesses to start using mobile technology as part of their ad campaigns. One of the biggest beneficiaries has been the sports industry, which is leveraging the power of texting to communicate with fans and sustain interest throughout the season, and beyond.
 

In the era of social media keeping up with broadcasting trends on platforms like Facebook, Twitter, and Pinterest is vital. However, as critical as it is to broadcast a large net on these large social platforms, many brands are neglecting an equally critical tactic that could propel them even further: narrowcasting. Narrowcasting involves a brand sharing content with smaller, more selective audiences. Unlike broadcasting, narrowcasting is about creating content tailored to compel recipients. Data suggests that narrowcasting is a competitive alternative to more traditional broadcast marketing.

There are numerous SMS marketing advantages for small businesses and organizations needing to increase sales, without increasing their advertising budget. It has quickly become the leader in the text marketing advertising medium and for good reason.

The average media consumer is buffeted by television commercials, pop-up ads, streaming video on the web, and an array of print ads and other visual distractions over the course of a day. So if you’re trying to build your brand or win an election, it’s hard to get noticed. It’s even harder to surprise people. But there’s hope in one of the great science fiction writer Arthur C. Clarke’s three “Laws”: Any sufficiently advanced technology is indistinguishable from magic.

Text messaging should be a part of any business’s marketing strategy.