Text marketing has become a staple of any business’s marketing strategy. When executed properly, it can generate some very impressive results. With its high open rates and the ubiquity of mobile devices, SMS is a powerful medium to deliver mobile offers and notifications. In fact, with 95 percent of text messages being opened, SMS marketing can be the most cost effective way of breaking through the clutter of marketing messages vying for your customer’s attention.

Over the last two years there has been a proliferation of mobile messaging apps such as WhatsApp and iMessage, and social media messaging tools like Twitter. These applications allow the user to send and receive text messages for free without having to use up data from a cell phone package.

In our modern busy world, it’s becoming harder and harder to not only reach your audience, but stick with them. Almost everyone has a cellphone or a smartphone nowadays, so a successful marketing campaign should include SMS text messaging.

Managing leads and increasing market share is on every insurance agent’s mind. CallFire has combed through the user experiences of the company’s large contingent of insurance agents to devise an insurance marketing and lead management best practice guide to grow insurance agencies. This guide focuses on three aspects of insurance marketing for insurance agents: cold calling, lead management, and day-to-day management tasks. These marketing strategies can be narrowed down to 5 essential tips:

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Text messaging should be a part of any business’s marketing strategy.