The opt-in SMS user market is increasing by around 100% year on year, and 98% of texts are opened and read within fifteen minutes of being received. These statistics have prompted a flood of businesses to start using mobile technology as part of their ad campaigns. One of the biggest beneficiaries has been the sports industry, which is leveraging the power of texting to communicate with fans and sustain interest throughout the season, and beyond.
 

For years, phone trees have been the most efficient way for companies to conduct research and provide excellent customer service. That said, the technology has been around for quite a while and there is nothing more frustrating or off putting than a generic, difficult to use IVR menu.

Marketing is a data driven process. Knowing how consumers are accessing content and are making purchasing decisions integral to any marketing campaign. To keep you up to speed with the June’s need-to-know marketing stats, we’ve compiled the following list of text marketing and mobile marketing data:

1. 28% of US C-level execs used their mobile phone to do research on business purchases. Comparatively 25% of non C-level execs made business purchasing research on their smart phones.

GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.

On April 7th, the New York Times ran an article noting the explosive growth of spam text messaging.

The average media consumer is buffeted by television commercials, pop-up ads, streaming video on the web, and an array of print ads and other visual distractions over the course of a day. So if you’re trying to build your brand or win an election, it’s hard to get noticed. It’s even harder to surprise people. But there’s hope in one of the great science fiction writer Arthur C. Clarke’s three “Laws”: Any sufficiently advanced technology is indistinguishable from magic.

Managing leads and increasing market share is on every insurance agent’s mind. CallFire has combed through the user experiences of the company’s large contingent of insurance agents to devise an insurance marketing and lead management best practice guide to grow insurance agencies. This guide focuses on three aspects of insurance marketing for insurance agents: cold calling, lead management, and day-to-day management tasks. These marketing strategies can be narrowed down to 5 essential tips:

1.