Mobile marketing saw its fair share of wins in 2015, as well as a few losses. It surpassed desktop and television in regards to searches for the first time ever, and otherwise became a significant part of consumers’ lives. Yet, not every mobile marketing concept was a hit. So what were some of the biggest “ups” for the mobile marketing community last year, and what failed to make an impact?

WINS

Ad Spend Increase

Expanding your SMS audience can be a Catch-22. Brands that don’t have a large SMS audience don’t typically market their SMS programs aggressively. And weak marketing means audiences don’t know they can opt-in via SMS, so they don’t participate.

To build your SMS audience, take charge and break the cycle. Here are five reasons customers opt in to SMS programs:

Developing a mobile strategy for your business means blending email, SMS and push notifications into one seamless, ongoing campaign. All are effective means of reaching customers, but understanding the differences between these channels and what they can and cannot do is essential. Let’s examine each channel so you can tailor your mobile strategy as needed:

When launching a mobile marketing campaign, it’s essential to remember that failure to comply with mobile channel guidelines is a surefire path to legal trouble. Even huge companies have faced lawsuits because of compliance failure, such as Papa John’s.

According to the Telephone Consumer Protection Act, or TCPA, companies are not allow to send automated text messages to mobile phone users without express written consent. And according to plaintiff Mr. Noah Duguid, the social media behemoth Facebook did just that.