Text message marketing and MMS marketing lend themselves well to cross promotion. Whatever marketing and promotion streams you already use, from social media to print ads, you can use them to boost your mobile marketing campaigns - and vice versa.

With around 90% of cellphone owners carrying their phone with them wherever they go, adding a text message call to action to your radio and TV ads is a must. SMS doesn’t just boast impressive open and read rates, text CTAs are also the most effective calls to action out there.

You might already have a mobile marketing campaign, but is MMS marketing part of it?

From mobile payments to voice-enabled apps, 2016 was a year that saw mobile technology develop fast. With competition fierce in the world of mobile, mobile tech companies are keeping their pedals to the metal in a bid to deliver new technologies that enhance the user experience.

Looking for ways to bring more customers near your geographical area into your store? Create a local mobile marketing campaign. Mobile users are now pretty comfortable giving up their geo location information when they use apps and other mobile technology. They realize that allowing brands to know where they are means a better app experience, more relevant content, and even special shopping deals.

OpenMarket’s recent research into mobile preferences is one of those studies that only confirms what we already knew: millennials overwhelmingly prefer text messages to voice calls when communicating via mobile phones. 

With a variety of devices used by tech-savvy consumers these days, last touch analysis might not make much of a difference in the long run for businesses tracking mobile sales. Last touch analysis is essentially measuring how a customer is led to a purchase based on the last search or ad channel that customer used prior to the sale. Interestingly, there's a big flaw in using this system, especially for mobile users.

The rules have changed: consumers now prefer to use their mobile devices as a primary means to seek out and purchase products. As a result, business owners and brands need to alter the way they roll out their digital marketing strategies. Unfortunately, most businesses are experiencing difficulty in meeting their customers’ digital needs.

The mobile marketing trends in 2015 are shifting: many of the trends predicted last year are coming to fruition, AND others that we couldn’t possibly predict are cropping up. Here are six trends that we will see in 2015 and beyond.