Developing a mobile strategy for your business means blending email, SMS and push notifications into one seamless, ongoing campaign. All are effective means of reaching customers, but understanding the differences between these channels and what they can and cannot do is essential. Let’s examine each channel so you can tailor your mobile strategy as needed:

 
Halloween used to have commercial value for the last few days of October leading up to the night itself. Now, it’s a month long bonanza. Up to 40% of consumers even start their Christmas shopping before October 31^st (according to the National Retail Federation), so it’s the right time of year to start angling for attention from consumers.
 

 
Nairobi boasts a cityscape to rival New York, London and Sydney. Dominated by the iconic upturned hut that crowns the Kenyatta International Conference Centre (KICC) and the 140 meter Times Tower, the skyline is as much a symbol of Kenya’s identity as the country’s namesake mountain.
 

We're always trying to help our customers improve their marketing strategies and stay informed, so here are a few mobile marketing trends I've been reading about lately -- as well as one overall trend I thought was very interesting.

PEOPLE DON'T LIKE TO TALK ON THE PHONE ANYMORE.

According to Nielsen Media, even on cellphones, voice spending has been trending downward, with text spending expected to surpass it within three years.