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Tuesday, October 28, 2014

Halloween Marketing Ideas for Restaurants

By ndenholm
 
Halloween used to have commercial value for the last few days of October leading up to the night itself. Now, it’s a month long bonanza. Up to 40% of consumers even start their Christmas shopping before October 31st (according to the National Retail Federation), so it’s the right time of year to start angling for attention from consumers.
 
Monday, October 13, 2014

5 Common Mistakes Made by Small Business Marketers

By jpollack


Figuring out how to market your business correctly is a challenge for many small business owners, especially if an owner doesn’t have much help and funds are limited. Understanding how to best market your business and reach your target audience is a lot easier if you avoid the following five mistakes: