The annual Direct Marketing Research Summit returned to the San Diego Convention Center last weekend. CallFire’s Senior Marketing Manager Sean Gera headed down to contribute to a panel on ‘Trends in Mobile Marketing’.
 

 
Halloween used to have commercial value for the last few days of October leading up to the night itself. Now, it’s a month long bonanza. Up to 40% of consumers even start their Christmas shopping before October 31^st (according to the National Retail Federation), so it’s the right time of year to start angling for attention from consumers.