Due to the ubiquity of mobile devices, SMS text messaging is an ideal medium for government agencies to keep citizens apprised of important news. A recent story in Mobile Marketer, highlights how the Orange County Transportation has used text messaging to inform passengers of bus scheduling and reduce operational costs in doing so.
Text marketing has become an essential part of a brands marketing efforts. When executed properly, SMS marketing can yield impressive results. The ubiquitous usage of cell phones and the high text message open rates make text marketing an effective means of breaking through the clutter vying for a consumer’s attention. A well executed SMS marketing campaign requires a lot of planning and strategizing.
CallFire is pleased to announce the availability of “textable” local phone numbers.