There are a variety of ways to reach current and potential customers these days. Of course, traditional channels, such as print media and telemarketing, are still effective; but any company not also utilizing new media marketing strategies, such as online marketing, mobile advertising, and especially SMS marketing are falling dramatically behind the curve.

If you’ve ever been to New Orleans for Mardi Gras, then you know it can be a little difficult to navigate. Every establishment has live music playing, there are parties galore, and then there are the parades. How is a first-time visitor to the Big Easy supposed to negotiate the madness and get in on the parades?