Even for veterans of the real estate business, an open house can appear dreadful. Home buyers often seem to have difficulty getting out of their own homes during viewings, often wary of inviting strangers into their homes and wanting to gauge interest for themselves. Realtors have it the hardest: trying to get the sellers out and get the potential buyers in can feel like herding cats.

If you’ve ever been to New Orleans for Mardi Gras, then you know it can be a little difficult to navigate. Every establishment has live music playing, there are parties galore, and then there are the parades. How is a first-time visitor to the Big Easy supposed to negotiate the madness and get in on the parades?

Looking to increase brand awareness during the holiday season and into the New Year? Entertainment marketing ideas that promote brand awareness are plenty, but which ones actually make a splash? Let’s review six event marketing strategies that have proven to aid marketing efforts: