In recent years, automation software and mobile technology have paved the way for an entirely new approach to real estate marketing. Marketing ideas for realtors that would have been impossible to realize a decade ago are now possible thanks to a range of new technologies.

If you’ve been a realtor since the turn of the millennium, then you know that the rules of business have changed in the last decade. With the explosion of mobile marketing in the past five years, you have to make sure your business is keeping up with the latest real estate marketing technology. Most prospects have a smartphone and a tablet these days, so you’ve got to get up to speed with the newest tools of the trade – or risk falling behind.

Even for veterans of the real estate business, an open house can appear dreadful. Home buyers often seem to have difficulty getting out of their own homes during viewings, often wary of inviting strangers into their homes and wanting to gauge interest for themselves. Realtors have it the hardest: trying to get the sellers out and get the potential buyers in can feel like herding cats.

Over the past decade, automation software and mobile technology have given rise to a whole new approach to realtor marketing. Innovative marketing ideas for realtors -  ideas that would have been impossible to realize even a few years ago - are bearing fruit.

When developing a real estate marketing strategy, coming up with innovative ideas can be quite a challenge; especially since your target market is often quite niche. There may be only particular buyers in the market for the type of properties you offer, but with a little focus and ingenuity, you can identify and target the right kind of clients.