In recent years, automation software and mobile technology have paved the way for an entirely new approach to real estate marketing. Marketing ideas for realtors that would have been impossible to realize a decade ago are now possible thanks to a range of new technologies.

If you’ve been a realtor since the turn of the millennium, then you know that the rules of business have changed in the last decade. With the explosion of mobile marketing in the past five years, you have to make sure your business is keeping up with the latest real estate marketing technology. Most prospects have a smartphone and a tablet these days, so you’ve got to get up to speed with the newest tools of the trade – or risk falling behind.

When developing a real estate marketing strategy, coming up with innovative ideas can be quite a challenge; especially since your target market is often quite niche. There may be only particular buyers in the market for the type of properties you offer, but with a little focus and ingenuity, you can identify and target the right kind of clients.