Does your small business generate ongoing leads? If so, it's important to enter the coming year strong with some new strategies to drive growth into the second quarter and beyond. Planning your lead generation strategies now will set you up for a year of increased revenue and forward momentum.

If you need a little help, try the following effective strategies below that are proven to supercharge small business lead generation.

How long has it been since you changed your strategies or embraced a new trend? If you do “business as usual” for too long, the competitors who do not remain stagnant can potentially outperform you and maybe even steal your customers. 

Evolution is a natural part of the small business lifecycle since culture, needs and desires change regularly. But, it takes observation and constant evolution to stay aware of these changes and adapt accordingly. Industries will change and grow whether or not you move with them.  

The most recent example of a deployed chatbot is also a good example of what happens when a chatbot goes completely bonkers. In late March, Microsoft launched Tay—a female Twitter bot designed to communicate with millennials about everyday topics. Tay is a sophisticated AI that adapts through learning interactions on Twitter.

Word of mouth used to be the main form a bad review took. Yet in today’s world, Facebook, Yelp, Twitter, TripAdvisor, and various similar sites make it easier than ever to blast a business for “poor service.”

Social media is constantly evolving, and Facebook is still a reliable way for businesses to market themselves. If in the real estate business and looking to get more out of your Facebook page, check out nine tips for real estate social media marketing:

Just because your business is on the smaller side doesn’t mean you can’t enjoy social media attention. Numerous small business tips easily lend themselves to the social media world and can aid you in edging out competitors. Let’s look at a few social media tips that ensure business growth:

You’ve seen it when you log onto your Facebook account: ads that seem to speak directly to you and your needs. They might even be from companies whose website you’ve recently visited or they contain content related to a recent online search. Magic? Not exactly, it's Facebook’s ad exchange program, or FBX, and it has reshaped marketing and social advertising.