For utility companies, as the temperature drops, customer demand and utility bills rise—along with customer frustration and concern about power outages. And consumers expect a level of service on par with their rising payments. So as winter nears, think about improving your customer service to ensure you are ready to handle the increased seasonal demands.

Would you ask someone to marry you on the first date? It sounds shocking, but this is exactly what brands do when they come on too strong with their products before engaging customers first. 

Your customers will not commit to you (buy your products) until they feel connected enough to give you their money. You need to “date” your customers first if you want them to not only buy but also become loyal to your brand. And the way to date them and win their hearts is to develop a strong connection by communicating and engaging with them over time. 

As a financial planner, your professional credentials and expertise are valued by clients and essential to excelling in your position. However, beyond your degrees and skills, forging strong personal connections is vital to winning clients and maintaining strong relationships. And these types of professional relationships are impossible to create without a focus on effective communication.

It may feel like autumn in the air as leaves are beginning to change and Halloween costumes, ghosts and goblins are hanging in store displays. But to savvy holiday consumers, the fall is more than just a time to rake leaves and go trick or treating. 

You might think that SMS, Short Message Service, is dwindling in the midst of free messaging apps. Just a handful of years ago, SMS texting was the most widely used data application. But smartphones have created a way for us to quickly message, often with groups, using a variety of platforms like iMessage and popular apps like WhatsApp. With all this, you might be surprised to learn that SMS is still one of the primary and most popular ways of communicating. In this post, we try to cover some of the reasons for that.

Text marketing has evolved into a highly-viable method for companies to reach a wider audience and increase brand awareness. The advantages of mobile marketing are not lost on the professional sports industry, with increasingly more teams using SMS, apps and similar options to provide deals and discounts, draw bigger game-day crowds and otherwise engage fans.

Social media and apps have become useful tools for the restaurant business, helping them reach out to a younger audience and expand their ROI. With so much material out there vying for attention, choosing the right platform for your message is more important than ever. Enter: text message marketing.