2014 was a banner year for Back-to-School advertising, and this school season has the potential to take things even further. The National Retail Federation reports that, in past years, consumer spending on school supplies increased from $72.5 billion in 2013 to about $75 billion last year. Further, the experts at eMarketer claimed that $27.38 billion of Back-to-School spending in 2014 was done online.

The best time to get ready for Back-to-School marketing campaigns is the middle of the summer. Some businesses start to advertise the first week of July, because there are really only seven weeks until the new school year begins. Don’t fall behind: take the time now to prepare an effective marketing campaign, so you can be ready to go when summer draws to a close. Check out these seven Back-to-School marketing ideas to get the ball rolling: