School is back in session, and the nights are getting longer. Time to put away the surfboard and put on your coat because fall is upon us. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together seven great marketing ideas to kickstart and power up your business through the coming season.

The best time to get ready for Back-to-School marketing campaigns is the middle of the summer. Some businesses start to advertise the first week of July, because there are really only seven weeks until the new school year begins. Don’t fall behind: take the time now to prepare an effective marketing campaign, so you can be ready to go when summer draws to a close. Check out these seven Back-to-School marketing ideas to get the ball rolling: