Wednesday, June 15, 2016
Back-to-School Season Is a Good Harvest for Mobile Marketers
2014 was a banner year for Back-to-School advertising, and this school season has the potential to take things even further. The National Retail Federation reports that, in past years, consumer spending on school supplies increased from $72.5 billion in 2013 to about $75 billion last year. Further, the experts at eMarketer claimed that $27.38 billion of Back-to-School spending in 2014 was done online.
This past weekend was UCI's homecoming, and the UCI Alumni Association already had a plan to get the message out. Same as last year, they recorded a message providing information on when and where the basketball game would take place, as well as urging alumni to reserve their tickets now by going to the alumni website.